Online Marketing at no additional cost

Thanks to the internet, there are now many ways to get your message out to the market without any additional cost beyond the time it takes to craft approrpiate messages and place them in appropriate places online.

Among the opportunities that can get your brand and marketing materials posted to the Web and out to the public without additional cost are:

• Search engine optimisation of your key messages and key terms is of course a critical matter for the promotion of your web site.
• Social media marketing - make sure your Facebook/YouTube/Twitter/LinkedIn/Flickr and Blog material is keyword rich, inlcudes suitable links and graphics, latest offers.
• Email newsletters
• Cross-selling mini-banner adverts and call-to-action links within your web site
• A "Hot Offers" section on your web site for current promotions
• "Value added" articles and presentations for download from your own or other sites such as ezinearticles.com and docstoc.com -- these are well indexed by search engines and can be another gateway to your site.
• Inbound links and/or recommendations from other web sites
• Promotional messages in the signature section of your company email
• Post your events to event listings sites for your region
• Media releases
• Word of mouth recommendations

Of course these campaigns will all take time to create and follow up effectively, but the opportunities are there for the taking. And if you decide it is more effective use of yor time to outscource these activities, that choice is also available to you as long as you have a online promotion budget..